When you change the medium, you can change the practices. In the world of communications, Marshall McLuhan said: “The medium is the message” suggesting that the form of the medium embeds itself in the message. As an example of how powerful this can be, the impressionist art movement came about by technological advances in the medium. The invention of oil-based paint and the tin tube, which replaced the pig's bladder, made it possible for artists to leave their studios and paint scenes of...
